Bipashas Fitness Secret Revealed

Friday, June 26, 2009

Posted by Yaqub Khan

Bipasha's fitness secret Revealed!!! Sugar Free Gold your fitness partner Mumbai, 31st July, 2008: Do you often wonder if you could look as fit as Bipasha? Bipasha finally divulges her fitness secret Sugar Free Gold. Cadila Healthcare Ltd, a leading pharmaceutical company, today, announced the appointment of Actress Bipasha Basu as its Brand Ambassador for its Brand Sugar Free Gold, leading brand of Sugar Substitute in India. Now, along with your daily exercise it is important to cut down on the unwanted calories of Sugar. Now, Sugar Free Gold is your fitness partner to bid adieu to those excess calories. On this association, Bipasha says, Fitness is about 50 percent diet and 50 percent exercise. Sugar constitutes for the extra calories in our diet, which has no nutrititve value except for just empty calories. Hence when it comes to endorsing Sugar Free Gold a sugar substitute, it comes very naturally to me as I myself use the product. Elaborating on the association, Mr Anand Deo, Sr. Vice President Consumer Division, Cadila Healthcare Ltd. said, To enhance the growth in the category and given the health and fitness consciousness wave amongst the consumers, we wanted to associate with someone who is a fitness icon in our target segment He further adds There has to be Synergy between the celebrity and the Brand for both to benefit. Sugar Free Gold stands for day to day fitness and celebrity Bipasha Basu is herself fitness personified and hence the association. Under the agreement Bipasha Basu will feature across all Sugar Free Gold communication, including advertisement on TV, outdoor, print, Radio and other media With lifestyle diseases emerging as the great challenges in urban India it has become imperative to alter and introduce products that provide healthy solutions to tackle these concerns. In the new communication, Bipasha encourages people to do exercise and support it with Sugar Free Gold and thus avoid unwanted calories of Sugar. Hence, emphasizing on day to day fitness.